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Phase 1 Community Building Focused
Ongoing

CULTIVATE PARTNERSHIPS

To bring to market a payment solution for crypto-holders to seamlessly transact with their holdings and earn rewards when doing so.

Ongoing

COMMUNITY BUILDING

Bring together individuals with shared values who believe in the potential digital assets can have in our everyday lives.

Ongoing

NFT MINT

Launch the West 57th Clubhouse Collection.

Phase 2 West 57th Member Focused
Ongoing

Pilot

Will commence for holders focusing on Australia to test and learn as we prepare for release Solana-wide.

Ongoing

Expanded Pilot

To include the broader Solana ecosystem. Non-holders can purchase Card Tokens from our community to participate.

Ongoing

CARD TOKENS

Will launch for holders to redeem their own curated payment experience including access to a West 57th payment card and mobile app.

Phase 3 Solana Ecosystem Focused

APP LAUNCH

A bespoke branded, stand-alone West 57th app with improved UI will be released.

B2B ACCESS

(SOLANA)

Allowing other Solana-based communities to issue their own branded cards with access to our app and Crypto-cashback offers within.

Phase 4 Other Blockchain Focused

B2B ACCESS

(OTHER CHAINS)

Using our Token Gated Payment Service, we will allow other blockchain based project communities to issue their own branded digital cards linked to our app. Within our app users will be able to navigate through each Project-Partner card they have redeemed. Each card will have its own branding and reward-set specific to the project.

Phase 5 Web2 Enterprise Focused

Freemium Model

Is designed to help scale our products to a wider audience with low barriers for usage. These users will receive less benefits than our West 57th NFT holders however can upgrade their plan by purchasing one of their Card Tokens. The next geographies we plan to expand to include UK, Asia, and North America.

Parachain Payments

To allow transactions with other currencies than Solana.

Onchain Payments

To allow transactions via Solana’s rails.